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7,400 Young Londoners Descend on Crystal Palace for The London Youth Games Finale
10th Jul 2019
Nike London Press Release
LONDON July 8th, 2019 – This weekend saw the culmination of a year-long programme as 7,400 young Londoners, aged 10-18, participated in the finale of The London Youth Games, in partnership with Nike.
The largest provider of youth sporting opportunities for over 40 years, The London Youth Games finale saw young Londoners from all 33 boroughs descend on the historic Crystal Palace National Sports Centre to compete in sports ranging from archery, swimming, football, netball, basketball, diving, indoor rowing and skateboarding.
Every year, 33 boroughs set their sights on the Jubilee Trophy, which was claimed for the fourth year running by Bromley. Competing for five other trophies, Croydon won the ParaGames, Wandsworth won the Inner London Trophy, the Regatta Trophy was won by Tower Hamlets, Waltham Forest were awarded the most Improved Borough Trophy and Redbridge came away winning the Respect The Games Trophy.
The London Youth Games mission is to inspire and enable every young Londoner to find their best through sport. Reaching 140,000 young people across 33 boroughs in 30 sports, they’re an organisation that’s committed to inclusivity – they believe that as long as a young Londoner has a dream to play, they should also have the opportunity.
With the decline in youth service provisions, the increase in youth on youth crime and still unacceptably low levels of physical activity, it is a belief at Nike that sport should play a daily role in the lives of young Londoners and can be a positive vehicle for change. Nike has been powering up the capabilities of the London Youth Games with a goal to increase long-term participation in the city. By 2022, the goal is to serve more than 200,000 young people through the program each year.
The organisation plays a significant role in the lives of young Londoners and the access it can provide to sport. It has provided a pathway for some of the greatest athletes to come from the city. Raheem Sterling, Jadon Sancho, Alex Scott, Dina Asher-Smith and Mo Farah all had the opportunity to represent their boroughs when growing up.
Nicky Affleck, interim CEO of the London Youth Games said, “This finale weekend is the culmination of a year-long programme of participation spanning 47 event days, 30 sports and the 33 London boroughs. We’ve celebrated the young people of London in the most magnificent and special way with our new partner Nike, and we couldn’t be more proud. The 2019 London Youth Games Finale weekend were the biggest and best yet and we can’t wait to see more young Londoners joining in next year.”
Unlock your sporting potential with London Youth Games. Explore what’s on in your borough, how you can participate and how to get involved www.londonyouthgames.org
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and
Hurley, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nike’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike.